SimplyBe. Agency 〰️
SimplyBe. Agency 〰️
Brand Development Manager
Simply Be. Agency
Chicago, IL; February 2021 - Present
Spearheaded the development of cutting edge B2B and B2C thought leader branded content and visual strategies for a roster of clients including Planned Parenthood, Jim Beam, Beam Suntory, Nike, and Google to up-level personal and corporate brands and thought leadership
Developed robust audience engagement strategies by bolstering the quality and quantity of first-party data supported by second and third party data
Led the development of client brand positioning and style guides to create custom, comprehensive audience-centric marketing plans across paid and owned channels
Created new lines of business (and all associated creative and copy materials) in collaboration with the sales team that responded to market demand in the form of workshops and coaching sessions; headed these departments as well as the ongoing testing and learning of them
Coordinated ongoing diversity, equity, and inclusion engagement with outside consultant and helped develop the company’s first formalized policies around disability, LGBTQ+ , and racial equity
SimplyBe. is a personal branding agency and spearhead of professional thought leadership that specializes in leveraging the power of digital marketing to up-level clients’ personal, executive, and corporate brands to drive ROI to their companies. They create personalized, comprehensive, synergized brand strategies that capture and amplify the essence, voice, and tone of a given brand. These strategies are inclusive of social media, blogging, podcast, video, PR, and more. In 2023, SimplyBe. Agency was identified as one of Inc. 5000’s fastest growing companies in America and was acquired by Hawke Media in January 2024.
Planned Parenthood of Illinois 〰️
Planned Parenthood of Illinois 〰️
Communications Manager
Planned Parenthood of Illinois (PPIL)
Chicago, IL; March 2019 - June 2020
Managed the PPIL and Planned Parenthood Illinois Action (PPIA) communication departments with a focus on redesigning the digital, traditional, and social media marketing mix; creating and managing all internal and external copy and creative work
Devised and executed data-driven strategies (copy, creative, and strategy) designed to engage PPIL and PPIA patients as well as current and potential future supporters driving record yearly donations as a result
Developed and led the execution of data-driven B2C digital marketing and social media campaigns for the 2020 Illinois primaries that yielded record voter turnout in key demographics
Collaborated with the DEI Manager analyzing audience data to build and scale a new customer journey aimed at reducing health disparities in at-risk communities around Illinois through patient acquisition and retention strategies
Planned Parenthood of Illinois (PPIL) provides affordable, quality, and confidential health care to nearly 70,000 people each year in 18 health centers throughout Illinois.
Hyatt Hotels Corporation 〰️
Hyatt Hotels Corporation 〰️
Digital Content Coordinator | Content Strategist
Hyatt Hotels Corporation
Chicago, IL; June 2018 - March 2019
Developed new and unique content strategies to grow first-party data, and increase web traffic to and boost conversions on Hyatt property websites
In collaboration with the UX team, developed clear, audience-specific consumer journeys that were built and deployed across each of the 300 Hyatt hotel websites
Hyatt Hotels is a global hotel chain with over 1,300 hotels and all-inclusive properties in 78 countries across six continents.
Tremr 〰️
Tremr 〰️
U.S. News Coordinator
Tremr
New York, NY; 2013 - 2016
Managed a team of 10 writers covering domestic news
Worked closely with the other department editors developing long-term editorial strategy informed by audience data that would inform SEO and social media-optimized content on a quarter by quarter basis
Tremr is an online news and social media site that turns blogging into a long-form conversation, letting you go deep on the things you care about and have rich, engaging conversations in an environment of trust and respect.